• Maria Rogal, Mira = Look Artist Book Detail

overview / resumen

I am a designer, researcher, and professor of design at the University of Florida. Please reach out if you are interested in design pedagogy, co-design, or design futures.

KEY WORDS co-design, horizontal methods, social justice, equity, self-determination, design for development, decolonize

Soy diseñadora, investigadora y profesora de diseño en la Universidad de la Florida, EEUU. Por favor, comuníquese si está interesado en la pedagogía del diseño, el diseño conjunto o el diseño de futuros.

PALABRAS CLAVES co-diseñar, métodos horizontales, justicia social, equidad, auto-determinación


My work is situated in the social, cultural, and political aspects of design, especially as these relate to globalization and decoloniality. This also extends to ways we can use design processes and strategies to address complex and pressing problems.

I have two research projects described below: 1) Design for Development (D4D) initiative, in which I and my students co-investigate (i.e., partner) with subject matter experts and indigenous entrepreneurs who seek autonomy as they make and market their products and 2) the Mira Project, in which I explore the visual representation of Mexican-ness through creative work and writing.

I have presented my work at numerous international and national conferences and recently published “Co-Designing for Development” with Raúl Sánchez in the Routledge Handbook of Sustainable Design (2018). 


En investigación mi principal línea de acción es a través de la iniciativa Diseño para el Desarrollo (D4D), en la cual co-diseñamos con otros diseñadores, alumnos, y expertos, ideando proyectos sustentables de comercio justo con emprendedores indígenas (Maya, Wixárika) en México. 

He presentado los resultados en numerosos congresos como MX Diseño: Impacto Social de Diseño y Academia Europea de Diseño. He publicado en Routledge Handbook of Sustainable Design (2018) y la revista Latin American and Caribbean Ethnic Studies Journal, entre otros. Contribuyó al Manifiesto Internacional de Educación en Diseño (ICO-D).  Mi obra creativa ha sido exhibida internacionalmente, en lugares como Reino Unido, Hungría, Cuba, Venezuela, México, y los EEUU.


Immigration in Yucatan

It is estimated that 153,000 yucatecans immigrate. Many to neighboring Quintana Roo to work in tourism and related industries. Most immigrate to the United States from rural towns and to the west coast – which is why, in San Francisco there is a “Maya Town.”
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WordPress Plugins

Some selected WP Plugins that I find useful.
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w3 schools

Educate yourself using W3 schools with free tutorials in all web development technologies.
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Moringa Powder Labels

A project we worked on with Impala Development Group in Swaziland to package and sell Moringa powder, which is a highly nutritional, low-cost food supplement. Prepared by the University of Florida Graphic Design BFA class of 2011 in Maria Rogal’s Technologies and Processes course, spring 2010...
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Pricing Models

Shel Perkins on AIGA’s site. “When design firms sell work, there are several very different ways to structure the compensation. The most common formats are: Time and materials, Fixed-fee, Use-based pricing, Licensing, Hybrid & Free”.
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