• Maria Rogal, Mira = Look Artist Book Detail

overview / resumen

I am a designer, researcher, and professor of design at the University of Florida. Please reach out if you are interested in design pedagogy, co-design, or design futures.

KEY WORDS co-design, horizontal methods, social justice, equity, self-determination, design for development, decolonize

Soy diseñadora, investigadora y profesora de diseño en la Universidad de la Florida, EEUU. Por favor, comuníquese si está interesado en la pedagogía del diseño, el diseño conjunto o el diseño de futuros.

PALABRAS CLAVES co-diseñar, métodos horizontales, justicia social, equidad, auto-determinación


My work is situated in the social, cultural, and political aspects of design, especially as these relate to globalization and decoloniality. This also extends to ways we can use design processes and strategies to address complex and pressing problems.

I have two research projects described below: 1) Design for Development (D4D) initiative, in which I and my students co-investigate (i.e., partner) with subject matter experts and indigenous entrepreneurs who seek autonomy as they make and market their products and 2) the Mira Project, in which I explore the visual representation of Mexican-ness through creative work and writing.

I have presented my work at numerous international and national conferences and recently published “Co-Designing for Development” with Raúl Sánchez in the Routledge Handbook of Sustainable Design (2018). 


En investigación mi principal línea de acción es a través de la iniciativa Diseño para el Desarrollo (D4D), en la cual co-diseñamos con otros diseñadores, alumnos, y expertos, ideando proyectos sustentables de comercio justo con emprendedores indígenas (Maya, Wixárika) en México. 

He presentado los resultados en numerosos congresos como MX Diseño: Impacto Social de Diseño y Academia Europea de Diseño. He publicado en Routledge Handbook of Sustainable Design (2018) y la revista Latin American and Caribbean Ethnic Studies Journal, entre otros. Contribuyó al Manifiesto Internacional de Educación en Diseño (ICO-D).  Mi obra creativa ha sido exhibida internacionalmente, en lugares como Reino Unido, Hungría, Cuba, Venezuela, México, y los EEUU.


Book: 101 Design Methods

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings.
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Love Dust Thumbnail

Embrace: MX Series

Drawing from the material culture, photographs of people, places and things of México, this work is an attempt to peel back the surface, discover the details, and explore them as constructions of the whole.
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Service Design Tools, an online resource

An interesting site on “the relation between communication design and service design, starting from the observation of the existing practices in the field of service design. The critical points and the opportunities concerning the use of communication tools during a service design process also...
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Mexican popular culture

I recently picked up a book I’ve had for a while: El Super (reviewed by Design Boom) by Kurt Hollander. The essay and accompanying photos on vernacular packaging designed for local markets is interesting. As a big fan of Mexican popular culture I was mesmerized once again and it brought...
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book shelf

learning design

Many people have asked me how to learn about design outside of the classroom. I've put together a list of resources here. This is especially for people who want to learn more about design on their own or want to explore more over the summer for example. It is not a comprehensive list by far.
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AIGA After School Special Advice for emerging designers very good reading… Résumés Some are more adventurous than others. All should be typeset and designed. Digital Résumés on Mashable
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