Mexican popular culture

I recently picked up a book I’ve had for a while: El Super (reviewed by Design Boom) by Kurt Hollander. The essay and accompanying photos on vernacular packaging designed for local markets is interesting. As a big fan of Mexican popular culture I was mesmerized once again and it brought me back to thinking why I love the visual expression, language, and graphics evident throughout everyday items. El Super is inspiring me to get back to the origins rather than the periphery, where I have been hanging out for a while—too many distractions from this. I’m happy summer is coming along.