The project should offer a way for the user to interpret the space or object in a new way. This project decontextualizes type, takes it off the page and allows you to work with it in the real world as a way to explore typography in a new way. We will also work with ideas of branding space and way finding.
Artifex: The goal of the project was to address the issue of paper wastage in event promotions, by using sunflower seeds to create a sign that will be eaten by animals and disrupted by the elements by the time the event is over.
Professor of Graphic Design
School of Art + Art History
University of Florida
101 Fine Arts C
Gainesville, FL 32611–5801
T 352 273 3080
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