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Post

Nov
03

Book: 101 Design Methods

Posted By maria rogal/
0 Comment/
Tags : design methods, IIT, resources

A new book by Vijay Kumar Design Professor at IIT.

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Maria Rogal

Professor of Graphic Design
School of Art + Art History
University of Florida
101 Fine Arts C
Gainesville, FL 32611–5801

T 352 273 3080
E mrogal(at)ufl.edu

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