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Post

Aug
30

The Font War: Ikea Fans Fume over Verdana

Posted By maria rogal/
Comment are off/
Tags : typography

workers fixing the logo of Swedish furniture chain Ikea on a new built store in Schmira, eastern Germany.

The Font War: Ikea Fans Fume over Verdana

By Lisa Abend Friday, Aug. 28, 2009

Thumbing through his local Swedish newspaper, Göteborg resident Mattias Akerberg found himself troubled by a full-page advertisement for Ikea. It wasn’t that the Grevbäck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company’s 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. “I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font,” he recalls. “I could hardly believe it was true.”

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Maria Rogal

Professor of Graphic Design
School of Art + Art History
University of Florida
101 Fine Arts C
Gainesville, FL 32611–5801

T 352 273 3080
E mrogal(at)ufl.edu

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